The FAO puts the fruits and vegetables wastage figure at 40%. Main causes are inadequate logistical support like lack of cold storage, supply chain bottlenecks, poor transport and unreliable marketing channels. As sales get affected, farmer income takes a hit. What they need is the ability to hold onto their produce to be sold at a better price at the market later and discourage hasty sales. Current cold storages are centralised and massive, thus do not cater to marginal and remote farmers. Can decentralized and small-scale cold storage units help here?